The details make the design

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently…


Make it clean and simple

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise.…


The new brand identity

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the…